Case Study - Kellogg's Company: Kellogg's Event: Meet Tony The Tiger Event Type:   Costume Character / Event Marketing / Brand Awareness Location: Nationwide Details: Kellogg’s has needed numerous pairs of two outgoing and experienced people across the U.S.; one person acts as Tony the Tiger, the other is a guide to help answer product information questions. ATN has and continues to provide this duo in different markets across the nation to promote Kellogg’s Frosted Flakes. This event has involved live radio broadcasts, mascot parades, and true customer interaction. Tony’s appearances have taken place at stores and events such as the Little League World Series, Wal-Mart, and HEB.