Case Study - Coty Rimmel London Company: Coty Rimmel London Makeup Event: Rimmel London Bus Tour Event Type:   Mobile Marketing Tour Location: Nationwide Details: ATN was asked to provide event staff for the Rimmel London Bus Tour in local markets throughout the USA from 2004 to 2006. As two London-style buses hosted local promotions at Wal-Mart stores nationwide, ATN provided outgoing, responsible, and charismatic team members in each location to help introduce the Rimmel brand to people throughout the United States. Despite often working in rural areas, ATN maintained a shift-worked success rate of over 97% and was proud to see its client win a 2004 EX award for "Best Mobile Marketing for 25+ Markets" and a 2004 Reggie Award for "National Consumer Promotion—Over $5 million".